I remember your stories about food coupons they used to give you. As there were not too many options, your choice has been much easier. Queues were super long yet social. People used to talk while waiting to turn these papers into real food.
If you only knew how coupons have changed! Now there is an abundance of choice! No queues, everything happens online. The social element is close to non-existent. However, consumerism is there, at the very top!
One of the websites offering coupons is called Grabo. Sounds a bit predator-like: to grab as much as possible! There are so many options and so little substance. My association between “voucher” and “vulture”thus becomes inevitable… Maybe it is just another coincidence.
Whether it is spa for two, lasagna for three, fish spa pedicure or tasteless picture made of “diamonds”.
All sorts of temptations for pocket money! Not bad, one may think initially. But what is the real price we pay for such discounts, hot deals?!? Who do you end up in one sauna with? The “cool” guy who can barely structure a single sentence correctly or with some annoying squeaky woman who gets on your nerves after the first minute?
Discounts: our contemporary desire machine in which expectations and ego grow at the expense of real appreciation, modesty and humility. We get exposed to more and more items daily…
This is what a coupon is: the triumph of the material over the spiritual!
As it turns out solely 1% of the purchased goods remain in active use in 6 months’ time (Check out “The Story of Stuff“). If it breaks, we throw it away! If it goes out-of-date, we buy a new item! After all, who needs an old-fashioned toaster? We must not live a mediocre life 😉 We must consume! Consumption (and especially overconsumption) demonstrates happiness and true success. How to resist buying the newest toothpaste with bacon aroma?!?
This will be the very moment when you will remind me about all these things that money cannot buy! It is real good to remember them: the real “things”. Not brainlessly citing beautiful quotes from famous authors, but really take the time to contemplate on true value, consumption and real needs.